"Investor@theCenter" Group
Communication Agency in Milan
Cinema for Business
Emotions' Power
We are a Communication Agency that believes in Emotions’ Power: communication with high emotional impact creates successful Brands. With roots in both Italian and Anglo-Saxon culture, our style is International: passion, professionalism, and continuous attention to market trends are some of our core values. Our team operates in two complementary departments: Creative Minds and Business Developers. Completing the team is the Talent Hub, a broad network of talents with specialised skills, transforming ideas into exciting realities.
Our Identity & Values
The Group
To further strengthen Emotions for Business's work, we are part of "Investor @The Center", a group of complementary companies, offering 360-degree consultancy aimed at Maximising the Value of clients' assets and investments:
- Atena, a software company since 1986, an IBM Business Partner and founding member of Assintel, holds a portfolio of leading-edge innovative solutions such as: Finance Atena®, software for financial investigations, for the Registry of Relationships (Agenzia Delle Entrate) and for Anti-Money Laundering (Bankitalia), and ERP solutions for the Construction, Production, Financial, and Publishing sectors;
- Finance Atena®, the first FinTech Platform in Europe, based on AI, for Predictive Economic-Financial Analysis for any type of Investment and Business Model, which inaugurates a new Consultancy Methodology aimed at guaranteeing maximum Reliability, Opportunity, and Profitability for the Public and Private sectors;
- WeInvest®, an Investment and Consulting company whose Mission is summarised as "Get Value to your Asset", which through a systematic approach, with Finance Atena® and the WeInvest Club Deals, ensures maximum profitability of Assets in Real Estate and Corporate.
To complement the Group and support the proposed offer, the Companies rely on a wide network of specialised Partners and Ambassadors in various fields, including: legal, tax, corporate, organisational consulting, certification, etc.
Our Story
What's the most powerful tool for attracting and effectively communicating with your customers? The answer lies in the Video: today, over 96% of users turn to videos to gain deeper insight into a product or service. Furthermore, 70% of companies affirm that videos outperform other communication tools significantly. Adding a unique touch to the initial concept was our Cinematic background... That's why Emotions for Business started: harnessing the emotional power of Cinema to craft profound and impactful videos.
Indeed, what does cinema achieve? It humanises, brings people together, and fosters relationships, creating experiences that linger in memory. And it's precisely these characteristics that we want to leverage to influence and persuade users in their purchasing decisions. Enhancing this persuasive ability are the typical techniques of NLP (Neuro-Linguistic Programming), capable of creating content that guides people's purchasing process, turning them into loyal customers.
The project is supported by the innovative resources of Marketing. Our talents leverage technology to their advantage, such as AI and other specialised tools for analysis and strategy. Continuous training and optimal ability to share creative content allow our clients to achieve their company goals and enhance their Brand.
Our Mission
Making your Brand Unique through a communication that uses the Emotional Power of Cinema, the Precise Techniques of NLP, and the Innovative Resources of Marketing. All of this to ensure the real maximisation of both your communication and economic results.
Our Strengths
Our core principles for your best results:
- Effectiveness - Ability to achieve Brand objectives by working on impactful emotional communication, through Cinema and NLP;
- Avant-garde - Because we have the ability to keep pace with innovation, using progress and the best technology available in the market to our advantage;
- Heritage - The ability to enhance your Brand so that it becomes your heritage in terms of economic, technical, historical, and cultural value over time.
Where Ideas come to life:
our Team
We are creative and dynamic experts with the aim of transforming our clients' ideas into successful results
Passion, Professionalism and Market Trends
Embracing new challenges and consistently raising the bar is a commitment that our team enthusiastically welcomes on every occasion. Staying updated on market trends is a fundamental pillar for us, as we consider continuous learning to be the beating heart of our daily activities