Investor @The Center Group

DISCOVER THE DIFFERENT ENTITIES OF THE INVESTOR @THE CENTER GROUP

Brand Atena no PayOff

Software Company since 1986, Assintel founding partner, holds a portfolio of leading innovative solutions such as: Finance Atena®, ERP and Software for Financial Investigations, for the Registry of Reports (Agenzia delle Entrate) and for Anti-Money Laundering (BankItalia).

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The first FinTech platform in Europe, based on AI, for Predictive, Economic-Financial Consulting for any type of Investment and Business Model, to ensure maximum Reliability, Opportunity and Profitability for the Public and Private sector.

Brand_WeInvest Grey NoPayoff

An Investment and Consultancy company whose mission is summarised in "Get Value to your Asset”. It ensures maximum profitability through a Systemic Approach, in Real Estate and Corporate, with Finance Atena® and the Network Club Deal WeInvest.

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Company that has defined a new way of Business Communication based on: Marketing, for defining Strategy, Neuro Linguistic Programming, for effective content structuring, and the Art of Cinema to convey the emotional power that only cinema is capable of.

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what we do

Digital Solutions

Improve your Results with Strategy

  • Brand Awareness, for the improvement of the Brand itself
  • Lead Generation, for acquiring new contacts in the target audience
  • Conversion, for increasing Sales through owned channels
  • Social Media Engagement, for optimising social channels and interactions

Our Digital Solutions

The Digital Solutions offered by Emotions for Business allow the use of tactics, tools, and digital technologies to pursue and achieve typical Marketing and Communication objectives. Choosing this solution allows you to expand and grow your audience, improving profiling. Additionally, this ensures that the activities performed and the content conveyed are more relevant and based on the peculiarities (socio-demographic and psychographic characteristics, etc.) of the buyer/user personas to whom the Client Company addresses its market offering.

The different services belonging to this Solution are also integrated by Emotions for Business with any Marketing Automation and AI Platform applications. The former is used to reduce operational execution times, for tracking and reporting, and to improve lead nurturing activities. The latter, on the other hand, is used to increase the efficiency of sales strategies, create customer segments, and monitor Marketing and Communication campaigns, generating reports immediately and in real-time, as well as more detailed ones.

Services

Digital Audit

Emotions for Business's Digital Audit service offers the concrete possibility of understanding the actual performance of one's digital touch-points. This solution represents a fundamental tool for every business to evaluate and reshape its online presence, managing to obtain a better understanding of the weak points and areas of growth for the web and mobile experience of its customers. The Digital Audits evaluated are: Customer Experience, Social Media Audit, Website Audit, Storytelling Audit, and SEO Evaluation.

With this service, we guarantee the possibility to:

  • Streamline internal resources (human, instrumental, time, etc.);
  • Stand out in terms of Competitive Advantage starting from the understanding of one's digital positioning compared to Competitors;
  • Optimise Digital and Social channels to improve the engagement and conversion process from leads to actual customers.

Our Experts will take care of the collection, structuring, screening, and analysis of data regarding the channel/s subject to Audit to provide a detailed report in terms of online performance. The data collection will take place through direct sharing of data already available and through the use of third-party tools to identify other data from external sources. Their obtaining and the creation of the Input Database will take place through Scraping. The obtained data will then be integrated and screened to obtain the most reliable result possible.

Digital & Social Media Marketing

The Digital & Social Media Marketing service offers the opportunity to optimise all your online channels from two perspectives: managing and creating content for your Social Touchpoints with the aim of building a community of users with high conversion potential; devising text structures that are attractive and responsive for websites, landing pages, and blogs through which various communication contents are shared. Additionally, we pay attention to SEO Writing, necessary for optimising the indexing of the client's Digital Tools (such as Website, App, etc.), identifying the right keywords and queries, and carrying out writing and revision activities for both texts and Meta Tags (relevant elements to appear optimally in the search results of major browsers)

With this service, we guarantee:

  • Optimisation of digital and social channels and the establishment of the Brand's digital presence;
  • Conversion of social channels into commercial digital channels;
  • Creation of highly engaging content capable of driving the purchase decisions of your actual and potential customers;
  • Acquisition of a strategic-methodological Know How tailored to your needs.

After careful analysis of the Digital and Social positioning, our Team will devise a Digital & Social Media Marketing strategy (channel optimisation, definition of sharing contents, identification of metrics, etc.). Each strategy will be developed based on three principles: consistency of Brand Visual Identity, Cross-Channel visibility, and Corporate Reputation.

Personal Branding

The Personal Branding service allows the structuring of a set of strategies aimed at promoting oneself, one's skills and experiences, and one's career as if it were a brand. This solution is aimed at Opinion Leaders, Salespeople, CEOs, etc., and all professional and non-professional figures who are interested in promoting themselves through the use of Digital and Social Media Platforms.

Following a careful analysis of the Digital and Social positioning of the subject of consultancy, our Brand Strategists will devise a custom Personal Branding strategy through the optimisation of personal social channels, the definition of sharing content, the identification of Monitoring metrics, etc. Each strategy will be developed based on three principles: consistency of Visual Identity, Cross-Channel Visibility, and Reputation (which can be protected and/or improved).

With this service, it is possible to:

  • Analyse the current Digital and Social positioning of the reference subject;
  • Study and/or devise a Custom Personal Branding strategy in terms of Channel and Content Strategy;
  • Define key metrics to monitor to improve one's positioning dynamically (on-going).

Tools

These are the main Tools and Instruments used to carry out our Digital Solutions activities

Analytics & Market Research Tool Icon

Analytics & Market Research Tool

Tools aimed at tracking, spying and Marketing Analysis for Competitive and Sentiment Analysis activities
SEO & Content Marketing Tool Icon

SEO & Content Marketing Tool

Platforms aimed at the research, identification and analysis of keywords applicable to multiple digital and non-digital channels
Social Media Platform Icon

Social Media Platform

Social Networking and Publishing platforms (organic and paid) for Content Marketing and information gathering activities
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Content Management System

Web applications for managing digital content in terms of creation, publication and editing
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Customer Relationship Management

Useful programs in the collection and monitoring of Marketing & Sales data generated by customers (actual and potential)
Database Management System Icon

Database Management System

The DBMS used allow access to qualitatively reliable data for Business Intelligence activities
Digital & Social Audit Agency
Social Media Marketing Agency
Lead Generation Agency
Personal Branding Agency

Network of Skills

Marketing & Communication

Specialists in integrated marketing management (from a strategic and planning point of view) and corporate/brand communication. Thanks to a 360° view of the corporate structure (brands, product lines, markets of interest, etc.), it is possible to optimize the 4 fundamental tactical levers, such as: price policies, product configuration, distribution planning and promotion strategy .

Digital & Social

Manage and harmonize the digital marketing (Website, Social Media, Online Communities, SEO Strategy, etc.) of each company. Main hard skills possessed are: online bidding, knowledge of HTML / CSS / Javascript language, mobile marketing, automation, UX & UI Design, meticulous knowledge of the most used adv publishers (Google Ads, Facebook Ads, etc.).

Data Analysis

Skills to analyze and aggregate data in order to extrapolate key information to optimize corporate decision making activities and to direct Content Marketing / Brand Communication activities. To these are added transversal skills (statistics, management, communication, etc.), which intersect with more purely technical ones such as: knowledge of programming languages, DBMSs, business intelligence tools, etc.

Content & Graphic

Creative creator and designer of visual communication for the creation of contents of various kinds (functional, informative, educational, relational and playful). It guarantees compliance with the different communicative, commercial and social dynamics logics. Main skills are both of a technical nature (programs, languages, platforms), and of a sectoral nature (peculiarities of products and services, brand value, company profile, etc). Furthermore, he possesses knowledge in the field of visual and communication design and in the advertising and cinematographic fields.

NLP & Copywriting

Its main objective is to draft textual contents for different uses, such as: advertisements, brochures, scripts for commercials, advertising slogans, web sites, landing pages, etc. Skills possessed for this area are: persuasive writing, knowledge of writing in different styles and tones of voice, SEO and ADV copywriting. Thus, the structuring of communication content is obtained that can leverage the 3 brains (Reptilian, Emotional and Rational) and guide people's purchase/consumption decisions.

Technological

In-depth knowledge of the various technologies (Hardware, Software, AI, Big Data, IoT, etc.) in the various sectors present on the market, both in use and emerging, capable of optimizing, improving and facilitating the business structure of the Client Company, its related internal processes, its managerial aspect, etc. All this with the aim of innovating Businesses to make them more competitive and keep them aligned with market evolutions, in terms of Digital Transformation.