PNL Expert & Copywriter

The basic Skills that are essential for a Copywriter include:

• Excellent persuasive writing skills;
• Perfect command of the language, including knowledge of spelling and grammar;
• Knowledge of advertising, marketing, and communication techniques;
• Ability to edit and proofread drafts;
• Familiarity with major CMS platforms (Wordpress, Wix, HubSpot, etc.);
• Creativity and general knowledge;
• Ability to communicate effectively, organise and manage time;
• Attention to detail;
• Collaborative and team-oriented mindset;
• Adaptability and flexibility.

To achieve the set goals and induce users to take desired actions, having NLP skills is a fundamental plus. Among the techniques to know and apply are: Rapport, Milton Model, Vak Sub-modalities, Learning State, Integration of parts and the use of the Metaphor.

Transversal copywriting skills are required in the following application areas:

• SEO copywriting, for optimising the online positioning of texts in search engines;
• Social copywriting, for creating textual content to be conveyed on major social networks to generate engagement;
• Web copywriting, to generate texts suitable for e-commerce, landing pages, product pages, etc.;
• Micro copywriting, for defining technical elements of websites such as headlines, call-to-action, meta tags, meta descriptions, and title tags.

To write content in line with different styles and communicative formats, it is essential to know various writing techniques, such as:

• Persuasive writing, to push a user to take a specific action and leverage their needs or desires;
• Creative writing, using metaphors or textual constructions to create engaging and compelling content;
• Technical writing, used to treat and make complex topics more accessible to the general public;
• Formal writing, applicable for institutional texts;
• Colloquial writing, more informal communication that can be used in confidential environments.